Retailer builds pool out of Shaw’s waterproof carpet

[Dalton] Color Interiors Floor Center, a Houston-area flooring retailer built a pool out of carpet to demonstrate Shaw Floors’ waterproof backing called LifeGuard, the company announced. The 8 ft x 20 ft x 30 in pool served as the centerpiece of a customer-appreciation day held at the retailer’s Conroe, Texas location on Saturday, October 17th.

“The pool gives us a powerful demonstration to help our consumers understand the waterproof backing,” Color Interiors Floor Center owner, Mark Carr said. “If they can see that water doesn’t leak through the pool, they can start to understand how waterproof carpet will give them time to address the everyday spills and accidents that occur in their homes.”

The pool was also surrounded by resilient luxury vinyl planks from Shaw’s Floorte collection, Color Interiors Floor Center added.