Armstrong launches new looks for CushionStep

[Lancaster, Pa.] Armstrong announced it has launched new upscale looks and novel designs to its CushionStep vinyl sheet flooring collection. This product features new designs including an exclusive vein-cut, linear travertine design and a new thicker (155mil) construction designed for everyday durability and added comfort.

With a strong belief that “retailers can win” with CushionStep’s combination of beauty and performance, Rachel Lombardo, Armstrong general manager of residential vinyl sheet, said the company offers floors that blend both attributes in ways consumers can understand.

“CushionStep is one of our most popular vinyl sheet collections: easy to clean, durable, moisture resistant; stain resistant; and faster, easier installations,” she explained.

“We are giving consumers even more of what they want from Armstrong—and giving dealers a unique selling story,” Lombardo continued.  “Extensive customer research has led to exciting changes in this line, including the extra thick 155mil construction, featuring a 20 mil wear layer for durability and comfort, and a total of 11 all new designs and exciting new colors – including our one-of-a-kind travertine plank visual, a beautiful, luxurious look in vinyl.”

In addition to stones, CushionStep also features several other patterns that capture the beauty of natural material, including new looks in timeworn, rustic and whitewashed wood planks, including Deep Creek Timbers and Whitewashed Walnut.

All CushionStep products feature Armstrong’s exclusive CushionCore, which makes these floors comfortable and quiet underfoot.




Armstrong's CushionStep in Deep Creek Timbers