Armstrong featured in Newcastle's Band of Brands Super Bowl ad

PRESS RELEASE: [Lancaster, Pa.] Armstrong Flooring is part of Newcastle Brown Ale’s Band of Brands mega-ad campaign for the “big game.”

Newcastle released its crowd-funded big game ad – with a starring role for Armstrong floors. Armstrong is first up in the commercial that humorously squeezes 37 brands into one 60-second ad. This Band of Brands ad by Droga5 Advertising represents Newcastle's latest attempt to poke fun at conventional advertising. It will air on local NBC-TV stations during Sunday's big game in only one market: Palm Springs, Calif., but it is already going viral on the web. In the ad, a couple jumps around their new house, plugging everything from Armstrong flooring to Beanitos Chips, as logos flash on the screen.

"We’ve been able to participate in what’s probably the world's first crowd-funded big game ad in a really fun way, targeting a millennial audience who appreciates creative advertising, great products and a good laugh,” said Mara L. Villanueva-Heras, Residential Marketing – Armstrong Flooring. The new ad is accessible via Armstrong.com and is live now via all social channels: You Tube, Facebook, Twitter and also on Armstrong.com.