Quick-Step wins Dealers' Choice Award

PRESS RELEASE: [Dallas, Texas] Quick-Step recently won “Best Flooring Related” in the prestigious Dealer’s Choice Awards 2015. During the recent Surfaces flooring industry tradeshow, retailers from across the nation cast their ballots and named Quick-Step’s Style My Floor 1.5 app as a top winner for 2015.

“Quick-Step’s Style My Floor is one of the very best ‘visualization’ tools in the flooring industry today, making shopping for a new Quick-Step floor easy and enjoyable,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin, Quick-Step’s parent company. “Research shows that consumers conduct extensive research online before ever entering a flooring store.”

“Consumers want lots of options, but they often become very overwhelmed with the number of choices available,” said Thorn-Brooks. “Quick-Step’s Style My Floor is a free, revolutionary visualization application that takes away the guess work usually involved in the process of selecting a new floor.”

Style My Floor’s free digital application can be used on iOS and Android mobile devices and tablets. Using Smart image recognition technology, Style My Floor allows consumers to view the floor of preference within their space, in real time.

“Our NEW 2015 enhancements such as triggerless technology and smart object recognition further heighten Style My Floor’s augmented reality experience,” added Thorn-Brooks. “The ultimate goal of Style My Floor, and all Quick-Step merchandising tools, is to make the process of selecting a new Quick-Step floor simple, easy, and fun for the consumer. Style My Floor not only helps our retail partners sell more Quick-Step products, but it also helps ensure that the Quick-Step product a customer chooses is something she will be happy with for years to come. Style My Floor is one more powerful way in which our brand supports the in-store sales efforts of our Quick-Step retailer partners.”