Quick-Step's Envique Collection lands spot in WFCA media tours

PRESS RELEASE: [Dallas] Quick-Step’s new Envique Collection in Tuxedo Pine has landed a coveted spot in the World Floor Covering Association’s consumer media tours for 2015.

“Each spring the World Floor Covering Association (WFCA) gathers the most impressive new products and presents them to leading home and shelter publications in New York, Des Moines, Birmingham, San Francisco, and Los Angeles,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin, Quick-Step’s parent company. “During the tours, WFCA meets with editors from magazines such as House Beautiful, Coastal Living, Good Housekeeping, Better Homes & Gardens, Interior Design, and dozens of others. Each year, WFCA’s goal is to present these influential editors with the ‘latest and greatest’ products from the flooring industry.”

“WFCA generally only takes about 30 products from across the entire industry; it is a very elite group!” added Thorn-Brooks. “When selecting products for inclusion, WFCA isespecially interested in products with ‘eye-catching new designs’. Quick-Step’s new Envique Collection, Tuxedo Pine definitely fits that bill! Tuxedo Pine is a gorgeous, life-like replication of ‘firecharred’ wood. When laid throughout an entire room, the result is stunning!”

“For years, our distributors and retailers have been wanting a black colored product in the Quick-Step line, but we held off until we had something that was truly special enough to live up to Quick-Step’s standards for style and design,” said Roger Farabee, senior vice president of marketing for Unilin. “The fire-charred design and color achieves the level of style we were waiting for. Tuxedo Pin is a spectacular floor!”

“Our phenomenal laminate product development team in Belgium took ideas and dreams developed over a two year period and created the most realistic, most deeply textured and richly colored products ever created in the laminate flooring segment,” added Farabee. “No one who sees the Envique Collection believes it is laminate. It looks like what it was inspired by: high-end hardwood flooring. Envique’s long and wide planks combined with the amazing matte finish and complex surface textures and designs make Envique the ‘new standard’ in laminate flooring. Tuxedo Pine definitely lives up to Quick-Step’s reputation as the style and design leader.”

For more information, contact your local Quick-Step distributor.



Quick-Step's Envique Collection in Tuxedo Pine




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