CFIA offers guidance, direction

[Dalton] Making the decision to expand your company to a new market is not one to be taken lightly. Rich Burkemper and Peter Resch of the Council of Flooring Industry Advisors (CFIA), sponsored by the American Floorcovering Alliance, are providing guidance and direction to make these decisions smoothly and effectively not only for the North American market but for the overseas markets as well, the AFA announced. According to AFA, from the early discussions to each critical requirement that must be met, the CFIA members open the door to the relationships needed for an effective and successful product or company launch.

Disciplines and support areas include:

• Business Integration
• Cultural Integration
• Local Representation and Contacts
• Location
• Logistics
• Market Analysis
• Pricing Structure
• Sales Strategy

Visit the CFIA section of the americanfloor.org website for additional information and advisor contact information.

​