Features



News


CFL breaks ground on expanded facility, new buildings for 2017

Monday, December 05, 2016

[Jiashan, China] Creative Flooring Solutions (CFL) announced it held a ground breaking ceremony at i...
Andrea Dobbins joins Floor Covering Industry Foundation as executive director

Friday, December 02, 2016

[Dalton] Scott Humphrey, chief executive officer, World Floor Covering Association, announced today ...
Bostik re-introduces Hydroment Vivid rapid curing, cement-based grout at KBIS 2017 and Surfaces 2017

Thursday, December 01, 2016

[Wauwatosa, Wis.] Bostik, Inc., one of the world’s largest manufacturers of adhesives and sealants, ...

Consumer Connection


Bloggers walk consumers through installation process

Thursday, November 24, 2016

[Dallas] A component of Quick-Step’s influencer outreach program is that the bloggers generally walk their readers through the installation process, demonstrating how fast and easy installation of Qui...
Ask the Carpet Girl: Picking the right floor for the space

Tuesday, November 15, 2016

Dear Carpet Girl,  We are finally getting around to remodeling our home after living in it for 10 years. Our children are not babies anymore and we are looking to update to a more sophisticated l...
Quick-Step's influencer outreach program targets Millenial sales

Monday, November 07, 2016

[Dallas] Quick-Step announced the completion of a successful first year of its “Influencer Outreach” program. The campaign utilized the reach of two highly-regarded independent bloggers “Shanty 2 Chic...

Products


On solid ground: Despite competition, solid hardwood sells

Friday, December 02, 2016

Engineered wood for sure has captured the majority of growth when it comes to hardwood flooring. But suppliers said that while solid wood faces competition from engineered wood and other flooring, it ...
STAUF USA introduces LVP-777 Pro-Lux adhesive

Tuesday, November 29, 2016

[Arlington, Tenn.] Stauf USA announced the addition of LVP-777 Pro-Lux, a specially formulated adhesive for the installation of luxury vinyl tiles and planks, to its adhesive lineup. According to the ...
Driving flooring up the wall: Technology creates new opportunity

Tuesday, November 29, 2016

Adding tile treatment to walls is nothing new. Its beauty and durability have long been admired. In fact, according to Ted Acworth, CEO and founder of Del-Conca, mosaic originated almost 3,000 years a...

Business Builder


Price wars

Friday, November 25, 2016

By Martin Silver A relatively small manufacturer was once told by a much larger manufacturer of a similar product that it was going to be run out of business. Despite a vain effort to compete with the...
Building a house of brands

Monday, November 21, 2016

FCW Exclusive Interview Jeffrey Lorberbaum, Mohawk Industries’ chairman of the board, recalls a time when carpet was 65 percent of all flooring utilized in the U.S., and both manufacturers (Mohawk inc...
Innovation drives Mohawk’s expanding footprint

Monday, November 21, 2016

At Solutions 2012, just one year in as president of Mohawk Flooring NA, Brian Carson told FCW that execution would be key to the company’s growth — Mohawk had just launched SmartStrand Silk, Wear Date...

Retail


Hard Surface fuels rug sales

Monday, November 21, 2016

Family rooms are often hard surface flooring and even basement rooms are going that way, noted Peter Messner of Messner Carpet, Rugs and Flooring in Pittsford, N.Y. “But then the customer comes back a...
What sells carpet?

Wednesday, November 16, 2016

Why does carpet still sell? The easy answer is, price. After all, carpet can be a low cost solution to covering a floor, but the retailers FCW spoke to have other reasons their customers choose carpet...
The wrong product

Monday, November 14, 2016

In a training class I attended a month or so ago, I heard this statement: “The wrong product at the right price is still the wrong product!” Every full-service flooring retailer should have these word...
Customized smart homes improve lives of returning heroes

Friday, November 11, 2016

[Manchester, N.H.] Carpet One Floor and Home announced it continues to support the Stephen Siller Tunnel to Towers’ Building for America’s Bravest program in its effort to build specially-adapted smar...

Style & Design


Driving flooring up the wall: Technology creates new opportunity

Tuesday, November 29, 2016

Adding tile treatment to walls is nothing new. Its beauty and durability have long been admired. In fact, according to Ted Acworth, CEO and founder of Del-Conca, mosaic originated almost 3,000 years a...
Shimmer, shine & statements: Talking trends with Kathy Ireland

Monday, November 21, 2016

[High Point, N.C.] Color, pattern and making a personal statement drive interior design from the floor up.  “The basis to a room is the carpet, be it broadloom or area rugs,” said Barclay Butera,...
Wood is good

Monday, November 07, 2016

A few years ago, I was invited to serve on a panel to judge final projects of senior interior design students, many of whom were directed to use sustainable materials. While evaluating the projects, o...
NeoCon East: Commercial interiors event offers insider look at new design trends

Thursday, November 03, 2016

NeoCon East 2016 will take place on Nov. 9 and 10 at the Pennsylvania Convention Center. The conference and exposition will feature over 25 insightful seminars, 200 exhibitors, and thousands of market...

Opinions


2017: The year of talking straight

Wednesday, November 30, 2016

About a year ago, Lumber Liquidators pled guilty to violating the Lacey Act.   This is how the CEO described the event: “We are pleased to reach this agreement and resolve a legacy issue related ...
Good news about good deeds

Tuesday, November 22, 2016

By Jonathan Trivers Lots of folks take credit for The Paradoxical Commandments. Many say that Mother Teresa wrote them. (Actually she posted them on a wall in her children’s hospital in Calcutta, Indi...
A look into the future

Monday, November 07, 2016

We live in interesting times. The last week alone has been one for the books — The Cubs won the World Series for the first time since 1908. If you were in Chicago for the NAFCD conference, you couldn'...
Making marketing magic

Friday, November 04, 2016

The Walt Disney Company was my employer for a short time back when it first purchased ABC/Cap Cities. That really began what has been a long relationship with the company. I can’t help buying into the...

Technology


Design Studio gives The Tile Shop a Q3 boost

Monday, November 07, 2016

[Minneapolis] The Tile Shop’s Design Studio, launched this past summer, is proving to be a successful component of an already robust Q3, according to The Tile Shop. In fact, the company reported net s...
Quick-Step’s strategy

Monday, November 07, 2016

[Dallas] According to Jon England, vice president of independent distribution for Mohawk, North America, innovation and trust have been the foundation for Quick-Step’s long-standing relationships with...
Interior designer’s videos become key selling tool for luxury vinyl flooring

Thursday, November 03, 2016

[Dallas] – Quick-Step recently announced a comprehensive merchandising system for their new Luxury Vinyl Flooring line. In particular, the company said, it has videos by their celebrity designer, Erin...

Special Report

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Calendar of Events

The International Surface Event
January 17 - January 20, 2017
Las Vegas, NV - Mandalay Bay Convention Center
World Market Center
January 22 - January 26, 2017
Las Vegas, NV
FCICA
March 4 - March 8, 2017
Fuse Annual Conference
March 5 - March 8, 2017
Coverings 2017
April 4 - April 7, 2017
Orlando, FL
NWFA Expo - 2017
April 11 - April 14, 2017
Phoenix, AZ
China Guangzhou International Floor Fair CGFF 2017
May 12 - May 14, 2017
Poly World Trade Center Exhibition Hall
CARE 2017
May 18 - May 19, 2017
Sheraton Indianapolis City Centre Hotel