[Bethany, Conn.] Laticrete International announced the opening of its new factory in South China’s Huizhou City. This is the company’s 18th factory and second in China. Laticrete said it held an on-site ribbon cutting ceremony on May 12. Attendees included Erno de Bruijn, COO of the company’s global headquarters and president of the international division, Faisal Saleem, vice president of the international division, and more than 50 distributors from around the country.
According to Laticrete, the plant was built to serve the growing Pearl River Delta region.
"If taken as one entity, the Pearl River Delta region has overtaken Tokyo as the world’s largest urban area — by size and population — according to an analysis of satellite and demographic data published by the World Bank," said Erno de Bruijn.
To meet the increased demand, the company said it has planned to open another plant in North China early next year.
"The new plant will alleviate the pressure of timely delivery from the China's mother plant in Shanghai which has been operating 24 hour day," said Bill Qiu, managing director of Laticrete China.