- Don Roberts

  • Go tell it on the mountain!

    Thursday, June 14, 2018

    I get in my cab going to an industry event in Charlotte and my driver strikes up a conversation with me. He tells me he is from South Africa and has a...
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  • Beat the box stores with better products

    Wednesday, May 30, 2018

    As a retailer, are you showing better products or is your team doing what they do best —telling you every customer that comes in just wants the cheape...
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  • Who you partner with matters (Part 2 of 2)

    Monday, April 09, 2018

    In relationships of any kind, loyalty works in two directions — you to your partner, and your partner to you. In Part 1, we talked about loyalty to su...
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  • Who you partner with matters (Part 1 of 2)

    Monday, April 09, 2018

    You have heard the statement made “none of us is as good as all of us!” I, like many independent flooring retailers, am a part of a group of like-mind...
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  • Reset to Zero

    Monday, January 22, 2018

    It’s that time of year where you hit the reset button and everything you did last year in sales, margin and profit goes back to zero and you start the...
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  • Count on your friends

    Friday, December 22, 2017

    There are two songs, both sung by former members of The Beatles — Paul McCartney’s went, “With a little luck, we can help it out” and Ringo Starr’s so...
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  • Is your time more important?

    Tuesday, October 24, 2017

    Lately, I have had a string of vendors and their reps (representatives) make appointments with our people and either they didn’t show up at the time o...
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  • Transform to best-better-good selling

    Wednesday, October 04, 2017

    Way too many sales associates use their own wallets to determine which products to show customers, short changing the customer, your company and thems...
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  • Are we ‘wowing’ our customers?

    Monday, August 28, 2017

    So, who is your biggest competitor? Is it Home Depot or Lowe’s? Is it the “super cheap” flooring dealer down the street, an installer giving away prod...
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  • Taking the high road

    Friday, August 18, 2017

    All of us in the business of retail flooring basically pick one of two roads on which to drive our business. I’ll refer to them as the high road and t...
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Welcome to Flooring 101


Digital Edition

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Calendar of Events

Carpet One and Flooring America Summer Convention
July 22 - July 26, 2018
Montreal, Canada
Flooring Consultants and Inspection training Services, Inc (FCITS)
July 26 - July 27, 2018
Dalton, Ga - Dalton Trade Center
CFI 25th Anniversary convention
August 15 - August 17, 2018
Orlando, FL - Rosen Shingle Creek Resort
Aligned Conference - Promoboxx
October 3 - October 5, 2018
Boston, MA
FCICA - Mid Year Convention
October 3 - October 5, 2018
NFA - National Floorcovering Alliance
October 17 - October 18, 2018
Rhode Island
Starnet Fall Meeting
October 19 - October 21, 2018
San Antonio, TX
Total Solutions Plus (NTCA+CTDA+TCNA)
October 27 - October 30, 2018
Grapevine, TX
NAFCD & NBMDA Convention
November 6 - November 8, 2018
Dallas, TX
The International Surface Event
January 23 - January 25, 2019
Las Vegas, NV - Mandalay Bay Convention Center