Columnist
- Margo Locust


  • How do I get to Main Street?

    Thursday, October 25, 2018

    Turning to a Main Street contractor or builder can provide new profit opportunities to expand your business. First step — ask yourself, how do we meas...
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  • Help customers create a successful makeover

    Tuesday, September 25, 2018

    As a flooring retailer, I have found that coming up with a “check-list” of sorts for my customers who are looking for flooring in a design environment...
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  • Good relationships lead to luxury sales

    Tuesday, May 29, 2018

    By Margo Locust  Early in my career as a retailer my mentor Sonna Calandrino told me: “Revenue follows relationships. Build good relationships, a...
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  • A closer look at LVT

    Monday, November 27, 2017

    It’s no secret that the resilient flooring category continues to experience market share growth, primarily lead by the popularity of luxury vinyl tile...
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  • Manufacturer reps should be a retailer’s partner

    Friday, October 13, 2017

    Retailing has changed considerably over the past decades. We have seen many new competitors enter the marketplace. Buzz words such as mass merchandise...
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  • Today’s consumer influences

    Monday, May 8, 2017

    There was a time when we knew what was driving customers into our stores. Gone are the days when the customer was influenced by the weekly ad we ran i...
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  • Does price really matter?

    Thursday, December 29, 2016

    As we ended 2016 and move ahead into the new year, I was reflecting on the customers I have encountered this year. One customer in particular sticks i...
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  • Building a Main Street flooring business

    Monday, October 10, 2016

    Since the retail business has changed in many areas over the past three decades, more and more independent flooring retailers are finding their reside...
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  • More than floors

    Monday, June 6, 2016

    I have been thinking a great deal about my retail business. It’s really not just about selling flooring products. Every customer who walks through the...
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  • Facing new metrics, dynamics

    Monday, January 4, 2016

    I am the owner and publisher of Fabulous Floors Magazine, a consumer publication, and in July of 2015 we moved the magazine and marketing services div...
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