[Cartersville, Ga.] Shaw Contract has introduced Synchronize, a custom carpet collection.
According to the company, the collection is created with colorpoint and Canvas, Shaw Contract’s new dye-injection technology, to produce custom, large-scale carpet tile with a distinctive aesthetic unlike any other flooring product on the market.
According to the company, the flooring designers were drawn to murmuration, the act of massive flocks of starlings moving fluidly in unison throughout the sky, where there is no single leader. Instead, bird flocks form massive waves of movement in symphony and unison together. The company said that murmuration reflects what we as humans can do in cadence with one another: traveling, working and moving through a space, fluidly and in tandem to produce something incredible.
The collection offers three different manufacturing technologies inherent to the needs of hospitality designers. The machine-tufted patterns offer precision pattern details and capture a carved aesthetic in multi-level cuts and loops in patterns designed specifically for larger open hospitality areas, rugs and corridors, the company said.
The high-resolution, dye-injection patterns capture the watercolor backdrop of clouds with both abstract and realistic starlings in flight. The collection offers maintenance ease of 100 percent nylon carpets.
Though shown in atmospheric shades, the collection is customizable in 280+ solution-dyed nylon colors and unlimited dye-injection colors, providing additional options and solutions for designers. Supporting Shaw Contract’s ongoing sustainability efforts, this collection is guided by the Cradle to Cradle Certified Products program with a focus on material health and reutilization, renewable energy, water stewardship and social responsibility.