[Norwalk, Conn.] Aspecta by Metroflor is encouraging architects, designers and end users to take a deep dive into Biophilic Design as they visit the newly enhanced
aspectaflooring.com and explore how this emerging discipline is reflected in products throughout the entire Aspecta portfolio of commercial LVT floors.
At Metroflor, the company reported, Biophilic design is an integral approach, inherent to the company's culture of supporting design that promotes wellness and fosters meaningful connections between people and nature.
Said Gary Keeble, director of marketing, "At Aspecta, we are taking a leadership position the flooring industry in promoting Biophilic Design. No other flooring manufacturer has embraced it in such a comprehensive manner, or provided the design community with the tools to specify flooring using the elements and patterns of Biophilic Design as top level criteria. Our immersion in to this exciting discipline truly lays product authority claim for Aspecta as 'The Biophilic Design Specialists.'"
Strong interest in the company's 'Biophilic Design & Resilient Flooring' CEU motivated the integration of the Biophilic Design story and its influence upon its product design throughout the new Aspecta website. Said Keeble, "The architect and design community clearly is hungry for information about the biophilia story and its potential for positive impact — within the built environment in general and flooring in particular."
The new content-rich Biophilic Design features include:
-- A Biophilic Design page which defines the philosophy, explaining how it enhances the indoor environment through benefits in health, wellbeing, productivity, morale, etc., along with information on all the biophilic elements and patterns
-- Biophilic elements and patterns added to the product filter to search for products using biophilic criteria
-- An Aspecta product matrix that identifies which elements apply to each of Aspecta's 200+ flooring products, with links to product pages, and a downloadable PDF for offline reference
-- On individual Aspecta product pages, the ability to mouse over each Biophilic Design element and pattern for a brief description with link back to the Biophilic Design page for deeper content
-- An invitation to request a presentation of the Biophilic Design CEU by an Aspecta representative, which is also available on AEC Daily
Aspecta's trade show exhibits have been thoroughly influenced by biophilia at Neocon, Greenbuild, GlobalShop and HD Expo, and will be evident in the space at Neocon 2018, the company reported.
Said Sonja Bochart of Lens Strategy, and biophilic design consultant for Metroflor, "I commend Metroflor in their mission to elevate design potential holistically by the integration of biophilic design; educating, empowering and engaging designers to create environments that benefit both people and place."