[Dalton] Today Scott Humphrey, CEO of World Floor Covering Association (WFCA), announced the official launch of MagneBuild by Magnetic Building Solutions (MBS), an LLC partially owned by the WFCA. MagneBuilld is a new underlayment system that utilizes magnetic technology as the foundation for all types of floors.
The new MBS technology works across all flooring categories from carpet to hardwood to stone, the company said. To install flooring with this new product, MagneBuild needs to be "rolled out" over any smooth, clean and dry sub floor. It alleviates installation issues, eliminating the need to bond flooring and making seams a thing of the past. It can be used at any stage in the construction process.
"The ground breaking 'roll and go' attributes of MagneBuild are made possible by the combination of two proprietary layers," he explained. "The magnetic base layer is applied to the sub floor, then topped with the receptive layer consisting of the actual flooring. Any flooring surface whether carpet, laminate, wood, tile or stone can be treated with the specialized MBS receptive layer."
Humphrey explained that the MBS technology is deployed in one of two ways, depending on the application and circumstances. "In the first process, ferrite powder can be injected during the manufacturing process into products with a quasi-soft back," he said. This process works best for LVT, LVP, WPC, and even wallcoverings. "The second method is to adhere a roll of receptive material, which is cold-pressed onto the product at the end of the manufacturing process," Humphrey added. This is the easiest application for all flooring categories including carpet tile, broadloom, ceramic, porcelain and stone. Both processes result in a tight magnetic bond between the subfloor and finished floor that is virtually waterproof.
The magnetic subfloor also acts as a sound barrier, and even offers crack isolation protection for ceramic floors. Once the subfloor is installed end-users can easily change from an LVT to a ceramic tile to a carpet tile and back again effortlessly with no floor prep time involved at all!
Aside from the ease of use, interchangeability, and aesthetic flexibility associated with the MagneBuild system, the new product provides quantified savings. "This key selling feature translates to less down-time for contractors, builders and other businesses," Humphrey said. He explained that MBS products are ideally suited for commercial settings where timing is a critical factor.
The company also revealed that new MBS technology utilizes recycled materials and is entirely environmentally friendly, with no VOC emissions at any stage of the process. End users can even easily roll-up and take their flooring with them if they chose when they move.
"A critical factor that comes into play with any type of new flooring is the time commitment," Humphrey said. "This is true across the board whether it's a commercial or a residential client. Due to its ability to minimize down-time, MagneBuild makes the time concerns surrounding remodels a thing of the past," Humphrey said. "I have no doubt that this technology will forever change the purchase cycle of flooring because a remodel does not have to be a consideration."
MagneBuild will make its debut at TISE 2018. For more information on Magnebuild (MBS) products please visit
http://www.magneticbuildingsolutions.com/.