Winsper selected as brand agency of record for Carpet One Floor & Home

[Boston, Mass.] Independent Boston marketing firm Winsper announced that after a three month competitive review, it has been selected as the integrated brand agency of record for Carpet One Floor & Home, a CCA Global Partners company. Winsper successfully competed against several large agencies. Carpet One Floor & Home is a cooperative of floor covering retailers throughout the United States and Canada. New work will debut in the Spring of 2016.

Winsper has been retained by Carpet One Floor & Home for services including brand strategy; broadcast, print and digital marketing; point-of-purchase; and, development of promotional campaigns in support of their 800+ retails stores across the United States and Canada.

"Our appreciation of and experience with the independent dealer network provides us the understanding to help properly position the brand and provide support for the local Carpet One Floor & Home members with the opportunity to unite under one singular approach," said Winsper president Jeff Winsper.

"Carpet One Floor & Home has a loyal customer base built upon a differentiated customer experience. We chose Winsper as our agency to help us share those stories in a compelling way," said Janice Jacobs, vice president of marketing, Carpet One Floor & Home. "We are thrilled to bring Winsper's strong strategic, creative, and analytics expertise to our members. Their experience with independently-owned retailers and an understanding of the cooperative business model makes them a terrific partner for us."