Bentley wins Best in Show at NeoCon East 2014

PRESS RELEASE: [Los Angeles] Bentley, California’s leading commercial carpet manufacturer, has been named IIDA/Contract Magazine Booth Design Awards Small Booth Winner at NeoCon East, currently underway through Thursday, October 30, at the Baltimore Convention Center. The booth prominently features Bentley’s New Bohemian Collection, while also highlighting the Light Play Collection produced in collaboration with Robert A.M. Stern and the new Secret Society Collection.

With its strong Los Angeles roots and proximity to the epicenter of the entertainment industry, Bentley partnered with local set fabricators Paradigm Shift to construct the New Bohemian backdrop for the NeoCon East booth. All three New Bohemian carpet styles—Troubadour™, Wanderlust™, and Vagabond™— line the show floor,  while the weathered wooden backdrop flanks each wall featuring four caravan-style keyholes that showcase the Light Play and Secret Society collections. The rear of the booth is the focal point, as it presents visitors with a life-size, back view of a colorful gypsy caravan. The final feature of this showroom is that, just like its namesake subculture, it travels. It made its first appearance at NeoCon 2014 in Chicago this past June.

Fully collapsible, the set journeyed to its following destination, NeoCon East. The booth previously won two IIDA/Contract Magazine showroom and Booth Design Competition awards at NeoCon.

“We are very proud to receive this award at NeoCon East,” said Sherry Dreger, Bentley vice president of marketing. “This booth has had an incredible bohemia style journey from Los Angeles to Chicago to Baltimore, and the award marks the third big win for its beautiful, detailed design.”



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