- John Simonson

  • The hurdles of selling flooring online

    Tuesday, December 12, 2017

    You can’t read the news today without seeing something about Amazon, Walmart and other big e-commerce players jockeying to gain digital market share. ...
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  • Customer reviews really matter

    Monday, October 30, 2017

    There was a time, not too long ago, when retail was all about “location, location, location.” Although that is still partially true, today the interne...
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  • Doing the unexpected

    Monday, October 16, 2017

    I recently read the book “The Unexpected: Breakthrough Strategies to Supercharge Your Business and Earn Loyal Customers for Life” by Howard Brodsky an...
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  • How technology is changing our world

    Thursday, August 24, 2017

    In the early 1980s I remember buying my first computer, a Commodore 64. It had better sound and graphics than Apple or Atari, and around 15 million we...
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  • Don’t ignore Google freebies

    Thursday, August 17, 2017

    Over the past few years, we have seen Google constantly making changes to local search and how they direct consumers to local businesses, including fl...
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  • Retailing in the age of the consumer

    Wednesday, July 19, 2017

    Thanks to the internet and e-commerce, consumers no longer have to go to the store to research or buy many of the products they need or want. They can...
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  • Where flooring retailers are failing online

    Friday, June 30, 2017

    Flooring retailers have always relied on past customers’ personal word of mouth recommendations to help generate new leads. But in today’s digitally c...
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  • Let the digital force be with you

    Friday, May 12, 2017

    Smartphones and other mobile devices have captured the American consumer’s attention, and it’s reported that more than 80 percent of internet users no...
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  • Drop the hard/soft surface mindset

    Wednesday, February 15, 2017

    "Because the consumer doesn’t think about soft surface or hard surface but rather how to achieve a desired look.” This statement should make all of us...
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Digital Edition

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Calendar of Events

World Market Center
January 28 - February 1, 2018
Las Vegas, NV
The International Surface Event
January 30 - February 1, 2018
Las Vegas, NV - Mandalay Bay Convention Center
Alliance Flooring, Inc./Carpet Plus
February 25 - February 28, 2018
March 18 - March 20, 2018
DOMOTEX asia/CHINAFLOOR – 20th Anniversary
March 20 - March 22, 2018
Shanghai, China. Shanghai New International Expo Centre