Features


Maxwell: The One-Stop Hardwood Shop

Tuesday, April 16, 2024
By Angelique Dorcely

Bradley Additions Series by Maxwell Hardwood Flooring is a 7 inch colonial walnut with a log cabin miter border and herringbone insert.
[Monticello, Ark.] With more than three decades of manufacturing experience, Maxwell Hardwood Flooring offers a one-stop-shop for hardwood customers.

“We manufacture solid unfinished flooring and have remained exclusive in that market for over 30 years. We began operations in 1992 and have expanded since that time to include two sister companies, manufacturing both solid and engineered unfinished, with capabilities to provide a wide array of specialty products,” shared Rose Mary Cummings, senior director of marketing/product development.

Quality & Service

Maxwell Hardwood, reported Cummings, established a legacy of providing quality and service to its customers and maintains its exclusivity in the unfinished solid flooring business by “[keeping] our focus on the unfinished market, we have developed and can offer a more diverse line of unfinished products to our customers along with the standard lines. We are a one stop shop for all unfinished flooring products, which gives us a big advantage over the competition,” Cummings said.

At its foundation, and paramount to its success, the company creates an honest rapport with its customers. “We have worked really hard over the last 30 years to build trust and key relationships with customers across the country. Opportunities arise when you stay focused on the things you do best,” said Cummings.

Looking Forward

Still, hardwood faces obstacles. “Our economy is our biggest challenge at present, and inflation is always a brick wall to any business,” Cummings reported.

To address this, the company remains consistent with what it does have control over. “Such as making an excellent quality product, working with customers and being flexible with them when they need us, and building relationships where we can work together during times of both opportunity and challenges. That is what has kept us relevant in this industry and what will help us keep moving forward,” said Cummings.


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