Sustainability


 

Thursday, May 2, 2024

[Encinitas, Calif.] Imagine you are the CEO of a business who is stretched to the max and wishes there could be two of you. Such is the backstory with Doug Jackson, long time flooring industry leader, Ernst and Young Entrepreneur of the Year Finalist, and CEO/president of CALI in Encinitas, Calif.

Mr. Jackson and CALI are early adopters of the new Twin Protocol AI twin platform that combines the latest in blockchain technology, artificial intelligence (AI) and digital voice to create the ultimate in brand communication and thought leader personification, according to the brand. The Twin Protocol AI twin platform gives business leaders the ability to be ever present, online and answer in one’s own voice all sorts of queries on anything related to the industry on an interpersonal one-on-one basis.

The brainchild of Seattle business and AI-industry leader, Stacey Engle, and blockchain entrepreneur and chief strategy officer, Bill Inman, Twin Protocol provides the secure means of sharing knowledge, starting with AI-based voice communication. People around the globe seeking information and expert insights can interact with trained and informed AI twins on a one-to-one, human-like basis at any time of the day.

Doug Jackson believes he is raising the tech bar not just for CALI but for the entire flooring industry where he has spent all of his almost 40-year career: “I love this business, but the flooring industry has often been late to the technology party and we are excited to be an early adopter of the Twin Protocol AI twin platform. We see it as a great educational tool to help all customers make more intelligent purchase decisions which we believe will enhance customer satisfaction and greater overall revenue. We truly hope others in the industry will appreciate and adopt the benefits of these state-of-the-art AI tools”

The CALI AI twin is a consumer educational tool to guide prospective customers through the features, benefits and applications of different types of flooring. According to the company, Doug Jackson’s AI twin will be able to address complex issues, including which type of wood and flooring works best with anxious pets, flooring designed for wet and high-humidity environments, and options ideal for heated floors, to name a few. Twin Protocol has taken technologies in a cross-section of disciplines and created a secure, intuitive, new communication medium with real-world applications.


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