[Scranton, Pa.] Arley Wholesale, Inc. has entered into a highly structured strategic alliance with Salesmaster Flooring Solutions.
According to Arley’s president, Scott Levy, “We are excited to partner with Salesmaster. Our strength with porcelain and ceramic products in the residential market merged with Salesmaster’s strength in resilient floor covering as well as their offering of substrate solutions in the commercial market make this an ideal fit. It’s been a few years in the development, but now we’re ready to really attack the marketplace together.”
In tandem, the companies will expand distribution throughout the East Coast with a concentrated effort for Salesmaster on commercial specifications and additional products into Arley’s residential customers. In doing so, clientele will be recipients of added value via their best-in-class manufacturing partners, the companies said, adding this move also reinforces both companies’ position as a premier flooring solutions provider.
Each will remain independently owned with its own personnel and fleets. According to the companies, all decisions by each company will continue to be made independently.
“The alliance with Arley is in step with our company’s philosophy of treating each customer, vendor and employee with the highest level of respect,” stated Tony Giannattasio, executive vice president of Salesmaster. “We will be offering our existing customers an all-encompassing flooring source and solution, which includes quality products in the porcelain and ceramic market. The aligning of our companies’ respective strengths will better serve our combined marketplace and deepen our roots throughout the Northeast. This Strategic Alliance will be greatly beneficial to our combined customers, manufacturers, and employees, while maintaining our existing ownership and identities. In this scenario, everyone wins!"
“This strategic alliance makes Salesmaster a more complete and relevant company within our existing commercial market,” continued Giannattasio. “And with Salesmaster’s waterproof flooring and other flooring installation solutions, Arley elevates to a more complete and relevant company within its existing residential market.”
Levy concluded, “We look forward to increased benefits generated by this strategic alliance including increased sales opportunities, deeper logistics, increased marketing opportunities, stronger buying power, improved IT abilities... and much more. Our companies will be working together for the mutual and synergistic benefit of both firms, our existing manufacturers, and our customers, as well. Frankly, this strategic alliance is equivalent to 1 + 1 = 3.”