[Manchester, N.H.] With an ongoing pandemic, CCA Global Partners has reevaluated its 2021 in-person Convention plans. The Winter Convention originally scheduled for January will now be held in Denver during the first week of May 2021. With this change, CCA announced it will also be canceling its typical Summer Convention slated for August 2021.
“Our virtual Convention, LIFT, was a great success in June and allowed us to get important updates and information to our members quickly as the pandemic unfolded and businesses need to react quickly,” shared Howard Brodsky, chairman and co-CEO of CCA Global Partners. “However, we know that our members benefit more from the networking and engagement offered during a live, in-person event.”
The May 2021 Convention will include CCA’s retail flooring groups Carpet One Floor & Home (US & Canada), Flooring America, Flooring Canada and The Floor Trader. CCA said it will continue to work closely with the Gaylord Rockies and their event team to ensure that the event aligns with all regulations and safety protocols at the time.
Until the groups can meet in person, CCA announced it will continue to facilitate virtual meetings, networking activities and reach out through its member service teams. The company has already tapped into technology to stay connected with members and help members connect with each other. The company said it plans to increase and enhance these efforts over the next six months.
“We continue to support our members with marketing that speaks to today’s customer, training that keeps stores running safely, and best-in-class business operations,” said Rick Bennet, co-CEO of CCA Global Partners. “And we will keep our members engaged and connected until we can come together in person.”
While the pandemic continues to impact independent businesses across the world, members of CCA’s cooperative groups have been able to react quickly and are now benefiting from the surge in home renovations and updates. The cooperative prides itself in helping independent business owners thrive and has show the benefits of cooperative membership during this trying time.