Departments
Features
News
Products
Business Builder
Retail
Sustainability
Technology
Style & Design
Columnist
Amy Rush-Imber
Jon Trivers
Kermit Baker
Shannon Vogel
Chris Ramey
Don Roberts
Flooring Data
Awards
Dealers' Choice Award Entry
Award GreenStep
Award Login
Award
Award Password Recovery
Award Registration
Award Registration Complete
Dealers' Choice Awards Entries 2015
Dealers' Choice Entry Form
Dealers' Choice entry form
Dealers Choice Winners 2014
GreenStep 2014 Winners
GreenStep Asia Entry Form
GreenStep Asia Winners 2014
GreenStep Asia Winners 2015
Dealers' Choice entry rules
Dealers' Choice Winners 2015
GreenStep entry form
Product Source Guide
Free Listing Forms
Rates
Ad Specs
Classifieds
Advertising rates & specs
Submit Your Classified Ad
Subscribe
Friday, May 03, 2024
Departments
Features
News
Products
Business Builder
Retail
Sustainability
Technology
Style & Design
Consumer Connection
Columnist
Amy Rush-Imber
Jon Trivers
Kermit Baker
Shannon Vogel
Chris Ramey
Don Roberts
Flooring Data
Awards
Product Resource Guide
Classifieds
Advertising rates & specs
Submit Your Classified Ad
Advertise
Media Kit
Search by Product
Features
Sponsored Content
CCA Global reinvents the consumer experience
Tuesday, August 9, 2022
[Nashville] Here at the CCA Global Convention, a sharp focus was put on the consumer’s shopping experience. Explained co-CEO Howard Brodsky, “The pandemic changed how they want to shop, the speed of how they shop. We have a changing customer and pandemic accelerated it. And we have a customer that has a product category that is confusing.” That asserted Brodsky, “spells opportunity.”
FCW
sat down with CCA Global Partners' co-CEO Howard Brodsky about the power of cooperatives and what makes family-owned businesses a unique part of American culture.
Rick Bennett, co-CEO, added, “We have an obligation as a company to work on your behalf but a greater obligation to the industry and to lead our industry into the change the customer demands from us.”
That foundation helped the co-op build what it calls Retail 2.0. “It’s clear those that win at retail today provide customers with simplicity and authenticity and take friction out of the process,” said Keith Spano, president of Flooring America/Flooring Canada, Floor Trader and IDG.
While CCA leadership acknowledges that Retail 2.0 represents a change on the selling floor, Carpet One president John Gilbert said, “I encourage members to look at your businesses through the eyes of your customers and through the eyes of people you’d like to be your customers.”
CCA members served as pilot stores for Retail 2.0 and detailed the challenges but many successes experienced getting the program up & running. Seen here on the panel are CCA members Joey Zengel, Top Notch Flooring America; Matt Silva, Bradford Floor & Home; and Mike Nichols, Carpet One Floor & Home Jacksonville.
CCA’s Charlie Dilks, John Gilbert and Keith Spano, here with moderator Mark Jeffries, offered a high level overview of Retail 2.0 for attendees here at convention. The program was born from CCA’s goal to simplify the shopping journey for consumers.
You May Also Like
WIFI Hosts Panel at Starnet Convention on May 17
Innovation Drivers
Climate Change Projected to Reverse Migration
FCW Live
Digital Edition
Welcome to Floor Covering 101
Stories to Sell by
Mohawk
Lions
Forbo
Shaw
AHF
COVID-19 Communications
Calendar of Events (scroll down)
CARE Annual Conference
May 7 - May 8, 2024
Indianapolis, IN
Starnet Spring Meeting
May 16 - May 19, 2024
Starnet Fall Meeting
October 25 - October 27, 2024
Omni Nashville Hotel, Nashville, TN
NFA Fall Conference
October 26 - October 30, 2024
Washington, DC
NAFCD Annual Convention
October 29 - October 31, 2024
Greenbuild Conference
November 12 - November 15, 2024
Washington, D.C. - Walter E. Washington Convention Center
Loading...