A recent Local Search Consumer Survey by Brandify found that consumers consider store hours of operation and basic contact information to be the most critical data points in listings, followed by reviews and links to the business website. Should retailers be placing their store hours at the top of every page? It would not hurt to try it. Google My Business places store hours for that day prominently near the top of the business profile.
A few other takeaways from the Brandify study:
- 77 percent of consumers report using Google Maps when searching for nearby businesses.
- 52 percent of consumers have searched online for a retail store.
- 56 percent of consumers say they are likely to visit a business in person after searching.
- 81 percent of consumers prefer to use a smartphone for local search.