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Duchateau launches The Guild

Wednesday, June 26, 2019

The Guild, Lineage series, Hailee 

[San Diego, Calif.] Duchateau has introduced a new line of hardwood flooring, called The Guild.

According to the company, the Guild was designed out of a desire to bring high-style to a new generation of homeowners who are seeking elegance, distinction and durability all at an affordable price. Every piece in The Guild is engineered wood European oak flooring, all finished with a matte UV lacquer, for a durable and lasting finish, the company said.

The Guild features three collections: Lineage Series, Makerlab Edition and the Craft & Commerce Line. Each collection varies in sizing with multiple color options that are inspired by people, craftsmanship and artistry, the company said. CEO of Duchateau, Misael Tagle noted, “We are excited to bring our well-known Duchateau design aesthetic to a new category of consumers: first-time homeowners.” Patrick Bewley, vice president of marketing added, “Duchateau has been an industry leader in bringing style and design to the flooring market, and we are extremely excited to continue this offering to a new set of customers. “

The Lineage Series consists of seven colorways, all sized at a 7.5” plank width, the classic Duchateau plank size. The company added that each colorway is named after the most popular female names of this generation. The Chloe design features a natural raw wood look without sacrificing durability. The Riley hue adds smoky tones to the natural look, providing a gently aged appearance. The Maddie design blends mid-tone browns with a cool grey undertone. The Everly hue is a unique blend of brown, grey and olive. The Hailee is a smoky beige, with white in the grain to bring the natural movement front and center. The Harley mixes together a light and midtone brown, creating a richly elegant look. Lastly, the Ashley mixes together a darker coffee tone with a medium cool brown.


The Craft & Commerce Line, available as 6” planks, provides a mid-width option. Each hue was named for a traditional craftsman profession. Osler is a creamy tan, with white in the grain and minimal variation. Baxter has warmer brown tones front and center, with a touch of white in the grain to soften the look. Fifer has more mid-tone cooler browns, for a modern twist. Vitner has a pronounced grain pattern and darker brown tones. Peddler is a contemporary color that falls equally between brown and grey, with taupe undertones.


Makerlab Edition is a 3” plank width, a narrow width combined with long planks. Offered in four hues each named after a woodworking tool or key structural element. Joist is the highest-variation floor, featuring a range of tones from mid-brown to rich coffee. Chisel has blue and grey tones mixed precisely with light brown to create the perfect greige. Lathe is a mixture of taupe to light mocha with touches of white in the grain. Planer has a natural European oak visual with a smoky undertone.

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