[Rosenheim, Germany] HARO announced plans to boost U.S. business. The company was present for the first time this year at the NWFA Expo which took place from April 11 - 14 in Tampa, Fla.
According to HARO, it presented a special product range at the Tampa Expo, which was tailored to the needs of the U.S. market. A catalogue was developed for the U.S. market, which included HARO parquet and HARO laminate floors — including the Gran Via XXL board format. The exhibition program at the HARO stand was accordingly focused during the two days of the event, with a cross-section of the HARO three-layer product range as well as select strip parquet floors taking center stage, the company reported.
In addition to the product range selections already mentioned, HARO also said it focused on the naturaDur surface, which combines the properties of a sealed finish with those of a gently oiled surface. The international HARO exhibition team said the company plans to continue to expand its sales activities in the U.S. moving forward.