Haro to showcase at BAU 2019
Wednesday, December 5, 2018
The Disano by Haro healthy living design floor family is continuing to grow, with six new tile styles now added to the product range.
[Rosenheim, Germany] Haro announced that it will showcase many of its flooring products at BAU Jan. 14-19 2019 in Munich. Visitors can sample Haro’s new product range of parquet, Parkettman-ufaktur, design and laminate flooring.
According to the company, highlights of the trade show presentation include the universal color world available across the parquet and laminate range as well as consistent expansion of the company's Disano healthy living design floor range.
Haro will demonstrate at its new Stand 302 in Hall A5, which extends over an area of some 500 square meters.
The new Haro Parquet product range for 2019 has been significantly streamlined and is presented in a clearer and more differentiated manner than the competition. The structuring of the product range in universal color worlds for Longstrip and Plank 1-Strip also allows more efficient presentation at the PoS and thus enables a customer-driven approach to sales, the company said. The parquet colors in the Longstrip and Plank 1-Strip ranges are now combined in the four color worlds of White (Sand White, Puro White), Nature (Invisible, Nature), Brown (Amber) and Grey (Sand Grey), all of which are available in three different surfaces, namely naturaLin plus, naturaDur and permaDur.
Haro Parquet World 2019
Haro said it has paid special attention to expanding the Plank 1-Strip Plaza product range with brushed surface. The company offers the HARO Parquet Plaza product range with ‘Oak Invisible Markant brushed’, ‘Oak Invisible Sauvage brushed’ and ‘Fumed Oak Sauvage brushed’, each with the naturaLin plus surface. Haro Plank 1-Strip Plaza naturally also comes in the four color worlds with universal grading under the keyword ‘alpine brushed’.
When it comes to the revolutionary parquet surface naturaDur, Haro said its product developers have also focused especially on ensuring that the most popular colour worlds are available. The existing colors are being complemented by the new color shades Puro White and Fumed Oak to round off the product range. A universal color palette is therefore available for the naturaDur surface too.
And last but not least, the Carrè end grain parquet from the Parkettmanufaktur by Haro range will also be on display at BAU 2019.
Haro has also streamlined the product range across its new Tritty laminate floors which includes realistic wood looks and simple installation. The company also offers Haro Tritty 200 Aqua laminate floor, which is suitable for use in wet areas such as kitchens and bathrooms.
The Haro Tritty laminate product range is set to bedazzle in 2019 with even more natural looking top styles, high-quality performance characteristics and extended warranties.
Haro is further expanding the healthy living design family with the Disano Classic Aqua, Life, Saphir, Project and Smart Aqua. Six new tile styles are now available additionally, epitomising Haro’s healthy-living response to the stone/tile look trend in design floors. Three of these styles (Concrete Light, Slate Anthracite and Marble) are also available with the 2mm professional variant Disano Project. With their classic tile format, the company said they offer the full range of advantages of a modern and healthy living Disano design floor.
Haro has also announced its new Harodigital! App. Thanks to in-depth enhancements, the largely hardware-based concept used to date — the former Haro STUDIOplus — can now be transformed to a flexible and high-performance app for all iOS and Android devices. The existing feature set is to be retained fully, but has been optimized and extended in terms of its usability and presentation, the company said.
The new concept also draws on intense and complete fusion of real product environment and virtual living world that exists at present, in other words virtual reality. True-to-life and virtual presentation of Haro flooring is made possible in brick-and-mortar retail thanks to further enhancements to our VR glasses. The new Haro App thus offers retailers greater certainty of closure at the PoS, since they can be assured that the information they need at the precise second during the sales conversation will be available, thus allowing them to offer consumers the best possible consultation and therefore close deals faster and easier.
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