[Manchester, N.H.] International Design Guild (IDG), the luxury division of CCA Global Partners today kicked-off its 2019 IDG Summit at the Mandalay Bay Hotel in Las Vegas, N.V. The one-day meeting theme is dubbed “Momentum”, and will drive the best luxury flooring retailers in North America to actively participate in networking events, breakout sessions and hear exciting plans from marketing, merchandising and operations on how the group will continue to push forward and gain momentum in 2019.
“A new year represents an opportunity for our membership to come together reinvigorated and passionate about the businesses possibilities for 2019—from enhanced marketing campaigns to build brand awareness to new, exclusive products in their showrooms—we have one common goal: driving growth and profitability,” said Keith Spano, president of IDG.
From a marketing perspective, Frank Chiera, senior vice president of marketing & advertising, indicated significant changes to the marketing offering for IDG members this year and beyond. Launching at Summit will be Drive, a technology-driven, marketing automation platform with a state-of-the-art CRM system, incorporating real-time lead scoring, lead-conversion and lead-nurturing, digital location-based geofenced advertising, and much more. “These new offerings will allow our members to capture shoppers’ attention in a more meaningful way and help them along in their buying journey”, said Chiera.
On the product front, the big focus of Summit 2019 will be a renewed focus on the Louis A. Dabbieri proprietary brand, carried exclusively by IDG members. Cathey Gundlach Links, vice president of merchandising indicated new products under the Louis A. Dabbieri collection line will surely get members excited, particularly as the group plans to promote the brand nationally during key consumer windows. Also debuting will be a new partnership with Emily Morrow Home, giving IDG members beautiful hard surface options exclusive only to them.
Spano concluded by saying, “We want to see all members leveraging the powerful programs available to them through their IDG membership to further develop their standing as the dominant players in the luxury space.”