Opinion

Making the List

Monday, March 21, 2022

FCW’s Top 50 Retailer edition is a cornerstone issue. It serves as a benchmark for the industry providing sales and number of stores allowing retailers across the country to see where they sit. With industry dynamics changing rapidly and drastically over the last couple of years, this listing holds even more importance.

As we increased our outreach for data (and many retailers were already primed to get us their information) we expanded our listings to include the next five retailers based on revenue. We believe their information is important to share as well.

With very little exception, these retailers posted sales increases in 2021. But more than just numbers, the list represents the investment — both in finances and sweat equity — creativity and determination put forth by these leading stores. When business began to rapidly pick up in the second half of 2020, it was meteoric and while a welcomed change from the earlier months of closures, it didn’t come without challenges. But overcome they did.

This list has been in play for decades. But one change you will see this year is the removal of a few retailers that don’t “fit” into what a specialty store embodies. Empire does not have physical stores, nor does 50 Floor, so we’ve appropriately put them where they belong — in our direct retailer list. Same for large but narrowly focused retail outlets. We believe this is a better representation of the retail landscape.

While our outreach was intense, some retailers are hesitant to give their information. We respect their privacy but we do hope that the diligent work our team does to serve the industry this valuable data will encourage them to open up next year. FCW makes it easy to share your information through emails we send out and our website. You can also always reach out to one of us directly.

Putting this issue together is no easy feat. We also know what it takes for you to grow, compete and make the list each year. That too is an arduous task — your accomplishments are hard fought and well earned. Congratulations to you all! And congratulations to an industry that continues to post growth no matter what is thrown at it.

This issue also continues our commitment to focusing on the women in the industry — their leadership and impact on the business. The cover story includes some of the next generation of woman leaders that are members of CCA Global. Some grew up in the industry, some happened upon it but in each case, they are making their mark. And there is a feature on Crystal Sims who has quietly become a fierce presence in the installation realm earning a spot as a finalist in this year’s installation contest held at Surfaces. She clearly paves the way for other women to embrace this skill and be represented.

Also making her mark on this industry is Shannon Vogel, co-owner of Reach Social and FCW columnist. In this issue, she candidly and transparently shares her experience as a young girl and her journey into the flooring industry. It is heartfelt, raw and empowering all at the same time.

The Women in the Flooring Industry (WIFI) celebrated its first year as an organization. With bylaws set and committees being formed, this group is ready to enact change. And while every journey is different and meaningful, FCW is committed to sharing these stories with the hopes of shining light on and giving voice to women making their way in this industry.

You’ll also see by the substantial amount of news and industry events at the front of this book, business indeed is returning to a more traditional pace as Abbey, Haines, FUSE and CarpetsPlus each held their conventions in recent weeks — and there are more on the calendar this month. Beginning with Surfaces earlier, these events are allowing for a much needed face-to-face engagement and the joy of being together is visible.

Stay safe. Stay inspired.