Features

Mannington’s Visual Variety

Tuesday, April 9, 2024

[Salem, N.J.] Mannington Mills has invested heavily in the engineered hardwood market over the last 40 years and continues to do so. The company offers a large selection of on-trend and durable hardwood flooring options that boast both beauty and durability.

Mannington has recently launched new products in the segment to offer even more versatility than ever before, catering to the consumer’s needs and desires.

Said John Hammel, senior director for wood and laminate at Mannington Mills, “Specifically, we launched two new additions to our European White Oak products that span from the low end of the price curve to the top high end. Monogram is an elegant European white oak product that features subtle wire-brushed texture and rich fumed visuals. Riverwalk is also a new European white oak product that allows consumers an entryway into an affordable, yet beautiful, engineered hardwood floor.”

Mannington's Riverwalk Engineered Hardwood in color Pebble

Unique Visuals
Additionally, the company continues to support its handcrafted products that are created by artisans in Central America. They feature stunning handstained and hand-textured planks that cover multiple species, some of which are unique to Mannington, according to the company.

Explained Hammel, “At Mannington, we are emphasizing what makes us unique as a wood supplier. We are a 40-year supplier to the wood market with a strong legacy of style and design leadership. We have an extensive European white oak offering that spans all price points. We offer exclusive handcrafted products that give consumers truly one-of a kind visuals and textures.”

Regarding Mannington’s outlook for its hardwood segment, the company foresees a positive year. “With the strength of the Mannington brand, uniquely authentic products and a solid go-to-market strategy we are poised to pick up share in 2024,” noted Hammel.