[Las Vegas] The International Surface Event (TISE) has begun!
Mohawk Flooring has created a stellar booth here. Angela Duke, director of brand market, spoke to how the company has elevated each of its master brands (Mohawk, Karastan and Pergo) with this year’s booth. “Each brand has its own experience here to represent each brand’s unique personality,” she told FCW.
FCW’s Amy Rush-Imber spoke with Karen Mendelsohn, senior vice president of marketing about the 2020 Mohawk experience here at TISE, along with its master brand strategy and how the company is creating a totally immersive experience.
For more from TISE 2020, stay tuned to FCW1.com